Landeater Ltd is a company set up to oversee business opportunities, including managing the use of Te Taumata on behalf of Ngati Kere hapū and the local Pōrangahau community.
Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhenuakitanatahu – IPONZ Case No. 732842
The Longest Place Name – IPONZ Case No. 1193011
Both represent a taonga (treasure) of significant cultural, linguistic, and historical importance to our people. Any commercial reproduction without consent constitutes infringement.
Our role is:
- To protect the integrity of The Longest Place Name
- To manage and care for the site of Te Taumata
- To uphold the mana of our tupuna Tamatea Ure Haea Pōkai Whenua Pōkai Moana
- To operate a sustainable cultural ecosystem business
- To inspire whānau and local opportunities
- To support our Rongomaraeroa marae
Approved Users
Ahuriri and Angela Houkamau/The Duke Hotel
Pōrangahau tours uses are advertising our tours up to the site on the hill situated on the Scott Farm. Also once on site visitors are given an extended lesson on pronouncing the name, the history of the area and the meaning of the name. The duke hotel Pōrangahau uses are that the name is on the wall in The Duke garden. There for educational purposes to teach people to pronounce the word correctly and give them a brief meaning of the name.
Hawke’s Bay Tourism
Hawke’s Bay Tourism is the Regional Tourism Organisation (RTO) for the entire Hawke’s Bay region, which includes the Central Hawke’s Bay district. Through a range of consumer marketing, news media and travel trade channels, we profile opportunities for manuhiri / visitors to experience the region. As one of Hawke’s Bay’s most significant cultural landmarks, the site is of considerable interest to manuhiri – with our uses including printed collateral, websites, and social media
CHB District Council
Supporting Tourism and Economic Development Activities.
There are a number of places that we reference the longest place name in its entirety in documents as opportunities for cultural tourism and wider tourism and community projects. These can be found on our website and include:
Community and Planning Documents.
There are also documents where we reference the longest place name as opportunities for cultural tourism and wider tourism and community projects, and these include:
It still remains in the Plan in other legal settings, including in the plans cultural chapters.
Te Kaunihera a rohe o Tamatea – Central Hawke’s Bay District Council recognises the precious taonga that is the longest place name and the immense sense of pride and connection it has to the people of Tamatea – Central Hawke’s Bay.
The Council has used the longest place name in strategic documents to support the economic and social aspirations of the District, in particular to support the aims kaitiaki have for the site.
Māori Tourism
Hawke’s Bay, New Zealand
Hawk’s Bay Maori Tourism Charitable Trust is honored to be an approved user for the purpose of promoting TaumatawhakatangihangakoauauoTamateaturipukakapikimaungahoronukupokaiwhenuakitanatahu and activities surrounding it that are approved by Tangata Whenua and Landeater Ltd. We respect the Kaitiaki involved and fully support all kaupapa associated with this significant place.
Kiwi 3D Printer Store
We have proudly designated and approved Kiwi 3D Printer Store, right here in Porangahau, to manufacture and sell "The Longest Place Name" 3d fridge magnets on our behalf.
